“We have spent years debating whether microplastics are a problem. The question now is how seriously we are prepared to respond,” says Bluewater CEO Bengt Rittri.
Bluewater is showcasing its Emergency Water Station at the Stockholm Sailing World Championship, converting Baltic Sea water into safe drinking water. This portable purification system underscores the importance of water resilience amidst increasing global challenges regarding water availability and quality.
"Golf is demonstrating how major sporting events can combine world-class fan experiences with meaningful environmental action..."
Today, it’s entirely possible to give every fan unlimited access to premium chilled still and sparkling water while dramatically reducing plastic waste. That’s a win for supporters, venue operators, and the environment.
“Hydration is one of the simplest and most effective ways people can support their health during periods of extreme heat,” said Bengt Rittri, CEO and founder of Bluewater.
“Elite baristas spend years perfecting their craft and every detail of preparation. They deserve water they can trust: water that is safe, stable, and properly remineralized so their coffees perform as intended.”
When cafés can control water composition”, Bluewater US chief Niklas Ivarsson underlines, “they gain greater control over flavor, consistency, and overall beverage quality."
With summer now lasting up to a month longer in some regions than in 1990, global water purification and beverage company Bluewater today called for greater global awareness of hydration safety, warning that higher temperatures and longer heatwaves are increasing the risk of heat-related illness and dehydration during everyday activities.
“Our continued presence at THE CJ CUP Byron Nelson reflects Bluewater’s commitment to helping world-class sporting events deliver premium hydration experiences sustainably,” said Bluewater US event lead Brady McGrath.
“Coffee Rock is the only mineral formula engineered to support optimal extraction — not just in the cup, but by keeping the espresso machine performing at the top of its game." says Maximillian Lundin.
“What’s hidden in our water matters more than ever. We can’t ignore it,” says Bengt Rittri
“We already have the technology to practicably removed most all harmful contaminants from tap water..." says Bengt Rittri.
“Supporting the people and platforms that advance specialty coffee is a core priority,” said Bluewater US chief Niklas Ivarsson.
At Bluewater, we’ve made our choice. We focus on clean, safe drinking water without the need for plastic bottles. It’s one step, but it’s a meaningful one.
“Coffee is about much more than beans,” said Bluewater founder and CEO Bengt Rittri.
- Brunnsvatten påverkas både av vad vi människor gör och av naturens egna förutsättningar förklarar Martin Gerre.
"People should be able to trust their tap water in 2026," says Bluewater founder and CEO Bengt Rittri.
“At Bluewater, we obsess over every variable in coffee – the dose, the grind, the brew time," says Niklas Ivarsson, Bluewater USA chief.
“Bluewater’s role as water partner underlines a mutual belief: great coffee starts with great ingredients, and water is at the heart of it.” says Niklas Ivarsson
An American study found that if not addressed, dehydration in older adults is linked to dramatically worse health outcomes, longer hospital stays, and higher readmission rates.
