The global plastic calamity
At Bluewater, we’ve made our choice. We focus on clean, safe drinking water without the need for plastic bottles. It’s one step, but it’s a meaningful one.
At Bluewater, we’ve made our choice. We focus on clean, safe drinking water without the need for plastic bottles. It’s one step, but it’s a meaningful one.
"At Bluewater, we have focused on water quality and its relevance to human health and wellness from the get-go", says Bluewater communications chief Dave Noble. He notes that the company was founded in 2013 by Swedish ecopreneur Bengt Rittri, with a simple belief: people deserve to know what’s in their drinking water.
With microplastics now permeating human biology, reproductive organs, and entire ecosystems...understanding the full impact of micro- and nanoplastics on human and planetary health is no longer optional – it is urgent.
Supporting hydration doesn’t require a complicated strategy. Small, steady sips throughout the day. Electrolyte drinks when needed. Water-rich fruit. And above all, drinking water you can trust.
“By reducing single-use plastics, recycling responsibly, supporting clean water innovations, and choosing refills over bottled water, we can slow the damage and begin to repair what’s been lost... If even the rain isn’t clean anymore, then the work of healing our planet begins closer than we think — in our homes, in our habits, and at the tap.”
Hydration isn’t just about drinking more. It’s about drinking better.
... "microplastics, chemical leaching, and unsafe drinking water are interlinked threats demanding urgent, binding global action.”
Let’s be the generation that uses sustainable, refillable bottles and says no to the plastic bottles polluting our planet, our bodies and our ocean and land environments with toxic chemicals and microplastics.
Varje år produceras över 600 miljarder plastflaskor – många av dem för engångsbruk...
We have the technology. We have the alternatives. What we need now is the collective will — from consumers, companies, and governments alike — to change how we hydrate, how we consume, and ultimately, how we protect our future.
“For the first time ever, Bluewater is empowering baristas to super-power their craft,” says Maximillian Lundin, Coffee Division Manager at Bluewater.
Proper hydration isn't just about feeling good today-it's about setting yourself up for better performance, sharper focus, and a renewed sense of vitality in every aspect of life.